About
I’m Chris Clemens
I was born, raised, and still live in Rochester, New York. I’m non-profit professional who over the years has picked up a few creative hobbies.
Curiosity has probably been the largest part of any project I’ve been involved with. Whether it’s figuring out how to be a better writer, or learn photography, or SEO and website building, much of those efforts has been from an internal push just to see if I could do it.
This website will serve as a hub for the spokes of my professional and creative projects, and to highlight the skills and passions I pour into all of them.
Expertises
SEO
In an attempt to find more ways to share my projects with an organic audience seeking the type of stories I like to write, I have found a love for Search Engine Optimization. Blending a creative piece of writing with the technical criteria that search engines use to rank webpages is a fickle game I’ve come to really enjoy.
Writing
Writing for me is a way to honor the authors and wordsmiths that have influenced me. I discovered early on that reading was a fantastic way to escape, and song lyrics were a perfect way to identify my feelings. Since starting with poetry in middle school, my own writing has morphed over the years. Today, the majority of my writing is focused on digital content and storytelling.
WordPress
My WordPress path began in 2011 when I simply wondered if I could figure out how to set up a blog. Since first creating ExploringTheBurnedOverDistrict using WordPress.com, I’ve since expanded my experience with self-hosting, a bit of coding, and a lot of late night sessions of designing new projects.
Digital Engagement
Using the digital landscape to discover and engage an audience has become increasingly more difficult as consumers spread themselves out over multiple platforms. While my traditional schooling isn’t in marketing, the reach of my digital platforms has given me a fantastic education in what digital consumers are seeking. From long-form storytelling to simple Instagram captions, I’ve received a heck of an education in how to effectively engage audiences online.